Vital funds for mental health
Generated a 35% fundraising increase (year on year)
728 fundraising packs ordered (initial target was 80)
Positive NPS of +72
Ben (The Motor and Allied Trades Benevolent fund) provides support for life for its people and their families and has become a driving force in the field of mental health for all those in the automotive sector.
Through its Hats on 4 Ben campaign, culminating on World Mental Health Day each year, people across the automotive industry are encouraged to make a donation and wear a hat to work – in a bid to raise vital funds and awareness of mental health issues. We were tasked with revitalising the creative approach to the project.
Our entire solution sought to strike the perfect balance between the light-hearted nature of the day and the gravely serious nature of the subject matter.
The execution was met with universal acclaim by the team at Ben and was pushed live across the organisation’s social, digital and media channels. The results saw a seismic step forward on previous engagement levels.
Hats on 4 Ben. Hats off 2 us!
Every element of the campaign was so much more representative of our organisation, more relevant for the industry and more accomplished than before. Drive revamped a campaign and reinvigorated a team.
