Building on the success of our creative and social media campaigns, Drive Agency is proud to announce our appointment as the official PR and media relations agency for Niterra UK Ltd – home of the world number one NGK Ignition Parts and NTK Vehicle Electronics brands.
Having worked closely with the Niterra team across social content, brand campaigns and digital activations, this next step marks an exciting evolution of the partnership. As the retained PR agency, we’ll support on media relations, corporate comms, technical content, product launches and more with a remit to gain a more dominant share of voice for this market leader.
“Drive has shown a real understanding of our brand, our audiences and our goals,” said Becca Knight, Marketing Manager at Niterra UK. “From bold creative campaigns to smart social media strategy, they’ve delivered time and again. Expanding that relationship into PR makes total sense and will bring seamless integration across all communications channels. We’re excited to take things to the next level together.”
Ben Brookes, Co-Founder of Drive Agency added: “NGK and NTK have been standout brands in the UK automotive aftermarket for decades - and this is a PR account we’ve genuinely aspired to since we first began working in this sector back in the early 2000s.
“We’ve built a fantastic relationship with Becca, Peter and the wider Niterra team through our creative and social media work, so to now bring PR into the fold is hugely exciting. In Niterra UK’s 50th year in business we’ve made a fantastic start, building on the strength of our relationships with the automotive aftermarket press to deliver some highly effective campaigns and it’s a privilege to support Niterra as we look ahead to the next 50.”
As a global leader in engine management and vehicle electronics, Niterra UK continues to set the benchmark for product quality, technical expertise and customer trust. Our PR programme will support all aspects of the business – across the ignition and sensor ranges – ensuring consistent, high-impact messaging across the UK trade press.
We’re thrilled to continue working with one of the most respected names in the aftermarket – and can’t wait to watch the on-message coverage flood in.
Whatever your automotive marketing challenge, we’re ready for the journey.
Contact us