Ben, the automotive industry charity, enlisted the support of Drive to deliver event branding and collateral for the biggest event in the automotive calendar – the Ben Ball.

Held at London’s iconic Roundhouse, the 2022 Ben Ball brought over 600 industry people together for the first time since the pandemic began, to raise life-saving funds for those in the automotive community that need help or are in crisis.

A glamorous black-tie party attended by the leading automotive figures in the UK, the Ben Ball has a reputation as a spectacular event, not to be missed.

The Drive team was tasked with creating impactful branding for the exterior and interior of the venue and designing the 52-page event programme. The Ben team also commissioned Drive to create presentations and video content, designed to educate guests on the exceptional work that Ben is doing to help those in the automotive industry who are struggling. Drive worked with the Ben team to develop all of the screen content, and also provided pre and post event PR for the Ball, generating mass coverage in major automotive titles.

The Ben Ball raised a staggering £96,500 – one of the highest donation totals ever achieved at a Ben Ball.

Matt Wigginton, Director of Partnerships, Engagement & Income at Ben, said: “The Ben Ball was a staggering success and the Drive team played a huge part in ensuring the Ball looked fantastic and our vital messages really hit home to the guests in attendance. The phenomenal fundraising total is testament to the event’s impact. Thank you to Drive for making our vision a reality.”