Orio UK is the exclusive supplier of Saab Original parts – keeping the more than 100,000 Saab vehicles on UK roads up and running.

Alongside those Saab Original Parts, the business also sells carefully selected products from the very best manufacturers and suppliers on the market – so whether a garage focuses on Saab or other vehicle brands, Orio is always able to customise its products and services specifically to meet a need.

We were asked to help the business showcase this capability and underline some key brand messages around a genuine personal approach and support for garages via a generous rewards scheme.

To achieve standout in on and offline media we focused on brining personality to the creative, combining bright and refreshing brand colours with black and white product imagery and simple illustrations. Every key message was reflected in the visual and products are centre stage.

All boxes ticked for us. Plenty of boxes delivered to garages for Orio.