Drive provides content boost for highways asset management specialist
366% growth in LinkedIn page followers
21 articles researched, written and shared
Two industry accolades
In a sector that’s under unprecedented pressure to do more with less, XAIS Asset Management is on a mission to help local authorities, highway network operators and transport organisations manage assets more effectively.
Spearheaded by its cutting-edge technology and unique software, they deliver a powerful mix of intelligent, high quality, practical and cost-effective solutions – that can be tailored to maximise long-term value and sustainability of assets.
Our brief was to provide added support to the marketing team with a content programme that ensured a regular flow of news, case studies and insight on the company’s website, it’s LinkedIn page and across relevant industry media.
In the first 12 months we have researched, written and shared 21 articles and generated weekly posts that have helped drive 366% growth in LinkedIn page followers and played an influential role in XAIS being awarded two industry accolades.
Drive has been instrumental in helping us to showcase the great work we do and underline the difference we make for our clients. Their content generation processes make it easy for us to get our stories in front of key decision makers - there is no doubt Drive has helped us to engage with authorities we may not have reached otherwise. Their enthusiastic approach has inspired our team to both contribute story ideas and engage on LinkedIn which has amplified impact tremendously.
