Our deep immersion into cutting-edge automotive retail technology continues apace with the news that Drive has been appointed as the lead brand and marketing agency for AI Assistant.
AI Assistant helps automotive manufacturers, dealer groups and independent retailers use AI-powered conversations to nurture leads and generate sales.
Drive Agency will lead brand development, content creation and digital marketing projects to help boost growth in the UK and overseas.
Commenting on the appointment, Nathan Elliott, Co-Founder of AI Assistant, said: "Drive Agency has a reputation for helping ambitious tech brands build profile and presence in the motor trade. This experience and understanding shone through during early discussions and will play a key role in helping us shape our communication strategy, messaging and campaigns.”
Mark Sowerby, Drive Agency Director, added: “We’re thrilled to have been appointed to help accelerate AI Assistant’s growth in the automotive retail sector. It’s a space we know very well and to be working alongside another industry pioneer is hugely exciting for the team.”
Work has already started with full product demonstrations, team introductions and creative execution of key sales collateral and presentation material.