The appointment will see Drive manage Generational's LinkedIn presence and website content, transforming customer stories, product developments and industry insight into engaging content that showcases the company's expertise in EV battery confidence.

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Already recognised for helping dealers, leasing companies and remarketing businesses certify battery health and give used EV buyers greater confidence, Generational is entering its next phase of growth as demand for trusted EV battery information continues to increase.

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For Drive, the appointment reinforces its automotive credentials while marking an important milestone in the agency's expansion into the rapidly evolving EV ecosystem. Having built a reputation across automotive retail and the aftermarket, Drive is now bringing its content expertise to one of the industry's fastest-growing areas. Oliver Phillpott, CEO of Generational, added:

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”We're leading the conversation on EV battery health. Drive will help us take it further, and make sure it's heard far and wide. Their track record and expertise made them the right partner for this next stage.”

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Mark Sowerby, Director at Drive Agency, said:

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"We're delighted to be working with Oliver and the team at Generational. They've developed an innovative solution that addresses one of the biggest barriers to used EV adoption - giving buyers confidence in battery health.

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"Our role is to help turn the fantastic work already happening within the business into engaging content that supports customer engagement and showcases the expertise that already exists across the team."

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