Accelerated growth is great for any business but you must ensure your branding keeps up the pace. Thankfully we’re on hand to help an auto IT specialist enjoy added sparkle.
Magna Systems provides business and IT consultancy to OEMs, dealer groups and retailer networks - from lead / enquiry generation through to order, invoicing, handover, ongoing communications and customer retention.
With the help of a skilled team, who have many years of motor industry experience, the business has grown very quickly and now operates in several international markets.
An internal review highlighted some inconsistencies in the use of the company’s brand identity, so Magna Systems reached out to Drive for assistance with creating a set of guidelines for use by team members and official partners.
Work is already underway reviewing current assets, refining where necessary and then collating into an easy-to-use reference pack with examples of the brand in action and a new set of brand imagery.
Charlotte Sumner, Business Development Manager, said: “We’re excited about the opportunity to bring consistency to our branding and we’re already seeing the benefits of working with skilled automotive creatives and marketing specialists. The ability to understand our business and target audience at pace means they’ve been able to hit the ground running and make an instant impact.”
The handbrake is well and truly off.