We have been commissioned by automotive retail experts, The MFG Group, to launch its MFG EV Sales Pro training which helps automotive dealers demonstrate the benefits, overcome objections and ultimately drive more sales. 

To firmly establish MFG as the authority in this sector, Drive devised, produced and marketed The MFG EV Sessions - a series of webinars designed to give a 360 degree view of the challenges and opportunities presented by electric vehicles for UK Automotive.

Soon after launching the programme, it has already featured the elite from the automotive industry with IMI CEO Steve Nash, Volkswagen Group UK MD Alex Smith and Vertu Motors PLC CEO Robert Forrester all joining MFG live online to discuss this game-changing issue.

In terms of establishing credibility, it gets no better and in terms of lead generation it was seismic.

Declan Gaule, CEO of The MFG Group said: “MFG EV Sales Pro is a hugely important product launch for us and offers automotive retailers an effective way to maximise the potential profit from EV Sales. The creation of the EV SESSIONS brand and webinar programme has positioned us firmly in the EV retail space and further enhanced relationships with leading automotive organisations.”