Business intelligence specialist AutoBI has turned to Drive Agency for help turning the heads of senior decision makers
Turning the heads of senior decision makers in automotive retail businesses requires exceptional products AND high impact branding. Having nailed the former, AutoBI turned to Drive Agency to take care of the latter.
AutoBI provides real-time data analysis and dashboarding for sales and aftersales teams in the automotive industry.
Fully integrated with dealer management systems (DMS), AutoBI presents key statistics and updates via a unique dashboard display interface, reducing time-consuming manual reporting and freeing up more time for dealer teams to focus on the things that matter.
Ahead of a concerted new business drive, the senior management team was keen to ensure the brand and marketing materials were aligned with the modern, progressive and cutting-edge capabilities of their technology.
We set about reviewing and refining existing brand assets, changing the colour palette and adapting the typography in addition to creating some graphical patterns and devices which will help establish AutoBI as a pioneer in this space.
The new branding was encapsulated in a user-friendly Brand Pack and immediately rolled out across the numerous dashboards with additional guidelines for application in a range of different marketing communications.
Jonathan Sharman, AutoBI Director, said: “Drive Agency clearly understood our product, our audience and our needs immediately. The initial ideas were fantastic and truly hit the mark. It’s exciting to see the visual updates going live and I’m excited about the doors our new branding will help us open.”
We’re sure the stats will make impressive reading…